Tuesday Taboo
Client: Holland&Barrett
Role: Visual direction, animation, title ident
Each episode focused on a specific taboo topic, using a tone that balanced factual clarity with light, tongue-in-cheek delivery.
Scripts were provided, and the task was to translate them into visually cohesive, concise animations suitable for in-app publishing.
My Approach
Working from script, I:
- Developed storyboards to shape pacing and visual rhythm
- Defined a minimal visual style aligned with the app’s tone and audience
- Directed and animated four short-form episodes
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Designed an animated title ident to establish series continuity
Given the tight budget and format constraints, the focus was on clarity, typography and considered motion rather than complex visual builds. The restrained aesthetic supported the subject matter — allowing space for humour without trivialising the topic.
The goal was to make sensitive conversations feel approachable, informative and human.