Challenge

Scam Detectors is a podcast series exploring topics around financial crime and fraud prevention, with each episode focusing on a different cybersecurity issue.

To support promotion of the series on LinkedIn, the marketing team needed a set of reusable motion templates that could turn short audio excerpts into engaging social assets while maintaining visual consistency with the brand.


My Approach

I developed a flexible motion system designed to work across multiple episodes and topics.

• Designed and animated a title ident to introduce the podcast series

• Created several animated background concepts aligned with Featurespace’s brand language

• Developed a modular template structure for short podcast snippets

• Integrated speaker headshots and subtitles to support accessibility and clarity

• Built colour variations based on the client’s brand palette so each episode could have its own visual identity while remaining recognisable as part of the series

The template approach allowed the marketing team to efficiently produce multiple social assets while maintaining a cohesive look and feel.