Challenge

Featurespace launched a new campaign titled Scam Detect, built around the metaphor of a German Shepherd acting as a “guard dog” against financial fraud.

The creative direction was defined externally by a strategy agency, but required practical execution across multiple applications.

The objective was to:

• Translate a strong central metaphor into scalable campaign assets

• Maintain brand consistency across digital and physical formats

• Support both marketing and event activation

My Approach

Working from the approved campaign concept, I focused on developing a cohesive visual rollout system.

• Designed and composited branded dog collar graphics, including a custom “Scam Detect” tag integrated into campaign imagery.

• Adapted campaign visuals for website banners, email headers and LinkedIn podcast snippets

• Designed and prepared production-ready files for webcam covers, carrier boxes, and playing cards deck liaising directly with manufacturers to ensure correct specifications.

The goal was to ensure the campaign concept translated seamlessly across both digital and physical touchpoints.