Muzza Mazza
Independent brand project
Role: Creative direction, visual identity, production
Muzza Mazza is an independent brand and creative studio exploring design through physical products, motion and collaboration.
The aim was to develop a flexible identity that could live across packaging, digital content and physical spaces.
My Approach
I developed a visual identity designed to be both recognisable and adaptable across formats.
The aim was to develop a flexible identity that could live across packaging, digital content and physical spaces.
My Approach
I developed a visual identity designed to be both recognisable and adaptable across formats.
- Designed a distinctive logo system and supporting graphic elements
- Translated the identity into a repeating pattern used across packaging and applications
- Applied the identity across storefront visuals, packaging and social content
- Produced physical products including screen-printed textiles, stickers and handmade soaps
Outcome
I developed a visual identity designed to be both recognisable and adaptable across formats.
I developed a visual identity designed to be both recognisable and adaptable across formats.
- A cohesive and adaptable brand identity across digital and physical touchpoints
- Packaging and product applications including textiles and handmade goods