Check Fraud
Client: Featurespace
Role: Compositing, campaign asset rollout
Challenge
For the Check Fraud campaign, the external strategy agency proposed a visual concept built around subtle anomalies — animals appearing in environments where something “doesn’t look right.”
However, the initial visuals were AI-generated and, due to legal and compliance requirements, could not be used in final campaign materials.
The challenge was to recreate the concept from scratch using fully licensable assets while maintaining realism and visual credibility.
My Approach
Working from the approved campaign concept, I focused on developing a cohesive visual rollout system.
The goal was to ensure the campaign concept translated seamlessly across both digital and physical touchpoints.
For the Check Fraud campaign, the external strategy agency proposed a visual concept built around subtle anomalies — animals appearing in environments where something “doesn’t look right.”
However, the initial visuals were AI-generated and, due to legal and compliance requirements, could not be used in final campaign materials.
The challenge was to recreate the concept from scratch using fully licensable assets while maintaining realism and visual credibility.
My Approach
Working from the approved campaign concept, I focused on developing a cohesive visual rollout system.
- Recreated four fully licensable campaign hero images
- Delivered high-resolution assets suitable for print and digital use
- Adapted visuals for email banners, print materials and animated social placements
The goal was to ensure the campaign concept translated seamlessly across both digital and physical touchpoints.