My Approach

Working from script, I:

• Developed storyboards to shape pacing and visual rhythm

• Defined a minimal visual style aligned with the app’s tone and audience

• Directed and animated four short-form episodes

• Designed an animated title ident to establish series continuity
  

Given the tight budget and format constraints, the focus was on clarity, typography and considered motion rather than complex visual builds. The restrained aesthetic supported the subject matter — allowing space for humour without trivialising the topic.

The goal was to make sensitive conversations feel approachable, informative and human.

Challenge

Featurespace launched a new campaign titled Scam Detect, built around the metaphor of a German Shepherd acting as a “guard dog” against financial fraud.

The creative direction was defined externally by a strategy agency, but required practical execution across multiple applications.

The objective was to:

• Translate a strong central metaphor into scalable campaign assets

• Maintain brand consistency across digital and physical formats

• Support both marketing and event activation

My Approach

Working from the approved campaign concept, I focused on developing a cohesive visual rollout system.

• Designed and composited branded dog collar graphics, including a custom “Scam Detect” tag integrated into campaign imagery.

• Adapted campaign visuals for website banners, email headers and LinkedIn podcast snippets

• Designed and prepared production-ready files for webcam covers, carrier boxes, and playing cards deck liaising directly with manufacturers to ensure correct specifications.

The goal was to ensure the campaign concept translated seamlessly across both digital and physical touchpoints.

Challenge

The agency was preparing a high-stakes pitch within the education sector and needed their campaign creative presented in a way that felt tangible and real-world.

While core creative assets had been developed, the presentation lacked immersive context. The goal was to:

• Elevate the pitch deck visually

• Demonstrate how the campaign would exist across platforms

• Increase emotional engagement and credibility during the pitch
  

The objective was to help stakeholders visualise the campaign as a fully realised 360° rollout.


My Approach

Working from the agency’s established creative direction, I focused on bringing the campaign into real-life application.

• Translated flat creative assets into in-situ mockups across multiple touchpoints.

• Ensured consistency across formats to reinforce campaign cohesion

The objective was to help stakeholders visualise the campaign as a fully realised 360° rollout.

Challenge

Scam Detectors is a podcast series exploring topics around financial crime and fraud prevention, with each episode focusing on a different cybersecurity issue.

To support promotion of the series on LinkedIn, the marketing team needed a set of reusable motion templates that could turn short audio excerpts into engaging social assets while maintaining visual consistency with the brand.


My Approach

I developed a flexible motion system designed to work across multiple episodes and topics.

• Designed and animated a title ident to introduce the podcast series

• Created several animated background concepts aligned with Featurespace’s brand language

• Developed a modular template structure for short podcast snippets

• Integrated speaker headshots and subtitles to support accessibility and clarity

• Built colour variations based on the client’s brand palette so each episode could have its own visual identity while remaining recognisable as part of the series

The template approach allowed the marketing team to efficiently produce multiple social assets while maintaining a cohesive look and feel.

Challenge

The documentary required clear and accessible visual explanations of complex neurological processes related to Parkinson’s disease.

The scientific content needed to remain accurate while being emotionally resonant and visually engaging.


My Approach

• Collaborated closely with a neurologist during script development

• Interpreted scientific information into visual metaphors and narrative sequences.

• Developed a more organic, analogue-inspired visual style to reflect the human and neurological themes.

• Directed and animated approximately 4 minutes of the documentary.
  

The goal was to ensure the campaign concept translated seamlessly across both digital and physical touchpoints.

Challenge

For the Check Fraud campaign, the external strategy agency proposed a visual concept built around subtle anomalies — animals appearing in environments where something “doesn’t look right.”

However, the initial visuals were AI-generated and, due to legal and compliance requirements, could not be used in final campaign materials.

The challenge was to recreate the concept from scratch using fully licensable assets while maintaining realism and visual credibility.


My Approach

Working from the approved campaign concept, I focused on developing a cohesive visual rollout system.

• Recreated four fully licensable campaign hero images
  
  
• Delivered high-resolution assets suitable for print and digital use
  
  
• Adapted visuals for email banners, print materials and animated social placements

The goal was to ensure the campaign concept translated seamlessly across both digital and physical touchpoints.

Muzza Mazza is an independent brand and creative studio exploring design through physical products, motion and collaboration.

The aim was to develop a flexible identity that could live across packaging, digital content and physical spaces.


My Approach

I developed a visual identity designed to be both recognisable and adaptable across formats.

• Designed a distinctive logo system and supporting graphic elements

• Translated the identity into a repeating pattern used across packaging and applications

• Applied the identity across storefront visuals, packaging and social content

• Produced physical products including screen-printed textiles, stickers and handmade soaps

Outcome

I developed a visual identity designed to be both recognisable and adaptable across formats.

• A cohesive and adaptable brand identity across digital and physical touchpoints

• Packaging and product applications including textiles and handmade goods